Connecting customers and partners through V2V.
Every April, Earth Day inspires Starbucks partners (employees) and customers to become involved in projects to help the environment.
Starbucks partner Peter Johnson from store #7482 in Newtown, Conn., reached out for volunteers for his Earth Day 2008 community project in a new way. He invited volunteers to gather on V2V.
V2V is an online community that helps connect partners and customers in community service.
There, Peter created an action for a project to revitalize the nearby Old Quarry Nature Center, an indoor/outdoor classroom and sanctuary in Danbury, Conn. He also used the online community to invite others, post registration and event information, share project photos and celebrate the results.
More than 30 volunteers – Starbucks partners, mentors and kids from the local mentorship organization Good Friend – participated in the effort. They completed more than a dozen projects that support the natural science education.
To join V2V, visit www.v2v.net/starbucks
