Saving lives in Africa with (PRODUCT)RED TM
Howard Schultz (right) and Bono join Starbucks partners to announce Starbucks partnership with (PRODUCT) REDtm.
Africa is home to many of the world's best coffees. It's also a key coffee-growing region for Starbucks.
We buy coffees from ten African countries: Burundi, Cameroon, Congo, Ethiopia, Kenya, Malawi, Rwanda, Tanzania, Uganda and Zambia. We have doubled our coffee purchases in East Africa since 2006, and we announced plans to open two new Farmer Support Centers there, in Rwanda and Ethiopia.
In early fiscal 2009, Starbucks joined (PRODUCT)RED to help save lives in Africa. Under the multi-year agreement, a contribution is made from the sale of special STARBUCKS (PRODUCT)RED products to the Global Fund to help in the fight against AIDS.
Teaming with (PRODUCT)RED strengthens our connection to Africa and provides an opportunity to raise awareness with our customers. We hope that together with our customers we can make a real difference –by providing lifesaving medication to communities in need.
