During the last year we stepped back, reflected and imagined how much more impact we could have on our partners (employees), customers, communities, the environment and our business if we set our sights high enough. We identified three areas of focus where we believe our impact could be the greatest: Ethical Sourcing, Environmental Stewardship and Community Involvement. In each area, we set longer range goals to help us stay on track, measure results and share our progress with you. These goals have been integrated with our other Key Performance Indicators (KPIs) that we have reported for several years, and they provide the direction for Starbucks™ Shared Planet™, our commitment to doing business responsibly.
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Keys to Symbols
| SUPPORTING GOALS | |||
| Increase annual purchases of coffee purchased through C.A.F.E. Practices1 |
65% of Starbucks total coffee purchases (228 million pounds)
(goal: 225 million pounds) |
77% of Starbucks total coffee purchases (295 million pounds)
(goal: 65%2) |
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| Double our purchases of Fair Trade Certified™ coffee to 40 million pounds in 2009 |
20 million pounds
6% of Starbucks total coffee purchases |
19 million pounds
5% of Starbucks total coffee purchases |
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| Invest in farmers and their communities by nearly doubling farmers loans to $20 million by 2015 | $10.5 million in loans | $12.5 million in loans (loans are cumulative year over year) |
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| Pro-actively affect climate change by offering farmers incentives to prevent deforestation | Announced a renewed 5-year partnership with Conservation International with a three-year commitment for $7.5 million. |
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1C.A.F.E. Practices and Fair Trade purchases are not mutually exclusive. 2Beginning in 2008, Starbucks set goals as a percentage of total purchases rather than absolute volume. |
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| SUPPORTING GOALS | |||
| Develop and launch recyclable cup by 2012 | Began exploring additional opportunities to make our cups more recyclable which will be formalized into a plan this year. |
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| 25% of our cups will be reusable by 2015 | Customers in the U.S. and Canada increased their use of commuter mugs for their beverages to nearly 22 million times representing 1.3 percent of the transactions in these stores. |
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| SUPPORTING GOALS | |||
| Recycling available in all of our company-owned stores where we control waste collection by 2015 | 73% |
70% (goal: 76%) |
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| 50% of the energy used in our company-owned stores will come from renewable sources by 2010 | 20% renewable energy | 20% renewable energy |
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| Reduce our greenhouse gas emissions by making our company-owned stores 25% more energy efficient by 2010 | Completed a comprehensive energy audit that will help focus our immediate investments in new lighting, and improving the efficiency of HVAC (heating, ventilation and cooling systems and other equipment. |
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| Significantly reduce water usage in our company-operated stores |
25 gallons of water used per square foot of retail per month |
24 gallons of water used per square foot of retail per month |
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| All new company-owned stores worldwide will be certified green by 2010 | As of the end of 2008, we had one LEED certified store. Our prototype certification is registered with the US Green Building Council. |
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| Community service hours |
320,000 hours (goal: 375,000) |
246,000 hours (goal: 421,000) |
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| SUPPORTING GOALS | |||
| Engage 50,000 young people to innovate and take action through the youth action grants | Made 64 grants totaling $2.1 million to organizations supporting young social entrepreneurs. |
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| CHARITABLE CONTRIBUTIONS | |||
| Total cash and in-kind contributions | $18 million | $14 million |
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| Percentage of pretax earnings | 1.7% | 3% |
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| WORKPLACE | |||
| Partner satisfaction | 86%1 | 80% |
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| Partner engagement | 69%1 | 64% |
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| DIVERSITY | |||
| Women - U.S. executives (vice presidents and above) | 34% | 33% |
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| Women - U.S. workforce | 66% | 67% |
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| People of color - U.S. executives (vice presidents and above) | 14% | 14% | unchanged |
| People of color - U.S. workforce | 31% | 32% |
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| Suppliers - amount spent with certified minority and women-owned businesses in U.S | $350 million (goal: $206 million) | $331 million (goal: $375 million) |
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| 1We did not conduct a survey in 2007. This data is from 2006 for comparison. | |||
