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Transforming Starbucks for the Future Starbucks is focused on strengthening our core of great coffee and proud partners, elevating the customer experience by one customer and one store at a time and investing and growing responsibly for the long term. Below are the strategic initiatives that the company has focused on since January 2008.
Recent Announcements

SEATTLE; July 30, 2008 Starbucks Earnings

SEATTLE; July 30, 2008 Howard’s Email to Partners

Strengthen the Core
Showcasing our great coffee and focusing on our customers and partners (employees)

Pike Place Roast - Freshly roasted, freshly ground and freshly brewed – we introduce our new everyday blend
Pike Place Roast Fact Sheet

Mastrena - the perfect espresso shot and makes the best espresso beverages

Clover - One-of-a-kind brewing system highlights how rich and distinctive coffee can be

Elevate the Experience
One customer and one store at a time

Value - Starbucks Card Rewards program and summer beverage promotions offer customers great benefits and savings

MyStarbucksIdea - Engage in conversations and play a role in shaping our future

Vivanno - New Nourishing Blends are refreshing, balanced, nutritious beverages that are made fresh with simple, high-quality ingredients

Sorbetto - A refreshing, delightful, new taste found only in Los Angeles and Orange County Starbucks

Investing and growing for the long term
Focusing on responsibly and profitably investing and growing for the long term.

Store Closures - In the spirit of transparency with our partners, customers and communities, we have provided the full list of stores slated to close

Starbucks 3-hour Training - Historic Event Celebrates Company’s Commitment to its Coffee, its Partners and its Customers

July Store Closure List - Partners in the stores listed below have now been given notification that their stores will close by the end of July

SSP Agreement - strategic partnership agreement which will expand our presence over the next few years in the UK, France and Germany

The {coffee} scoop is a consumer newsletter featuring news, happenings, and what’s brewing at Starbucks
The latest news from Starbucks Listed below are the most recent news stories from our Press Room. For past news items dating back six months, please visit our archives.

Please click on the headline below to read the complete story.
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SEATTLE; August 26, 2008
Starbucks Introduces Customers to Exquisite Flavors of a New Coffee Collection
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MEXICO CITY; August 26, 2008
Starbucks Coffee and Pepsico Help to ‘Beat the Heat’ with a Premium Chilled Beverage
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SEATTLE; August 26, 2008
Starbucks Store Locations with a Clover® Brewing System
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SEATTLE, WASH., PURCHASE, N.Y. and ENGLEWOOD CLIFFS, N.J.; August 19, 2008
Starbucks, Pepsi and Unilever Partner to Grow the Tazo® Tea Ready-to-Drink Business
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SEATTLE AND AMSTERDAM; August 14, 2008
Starbucks to Open First Store in Central Amsterdam in Historic Centraal Station
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SEATTLE; August 7, 2008
JOURNALIST HELENE COOPER’S COMPELLING AFRICAN MEMOIR IS STARBUCKS NEXT BOOK SELECTION
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July 31, 2008
Full List of Australia Store Closures
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SEATTLE; July 30, 2008
Starbucks Takes Significant Actions to Position the Company for 2009 and Reports Third Quarter Fiscal 2008 Results
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SEATTLE; July 29, 2008
Starbucks Continues to Implement Transformation Plan, Announces Organizational Changes to Support Long-term Growth
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SYDNEY, AUSTRALIA, July 29, 2008
STARBUCKS RESTRUCTURES AUSTRALIAN OPERATIONS TO POSITION BUSINESS FOR LONG-TERM GROWTH
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July 17, 2008
Full List of U.S. Store Closures
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SEATTLE; July 14, 2008
Starbucks Launches Vivanno™ Nourishing Blends
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July 11, 2008
July 2008 U.S. Store Closure List
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Seattle; July 8, 2008
A Message from Howard
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SEATTLE; July 1, 2008
Starbucks Increases Number of U.S. Company-Operated Store Closures as Part of Transformation Strategy
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Seattle; July 1, 2008
A Message from Howard - U.S. Company-Operated Store Closures
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LONDON AND SEATTLE; June 12, 2008
Starbucks and SSP Announce Milestone Licensing Agreement to Open Stores in European Travel Markets
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SEATTLE; June 5, 2008
Starbucks Reaffirms Commitment to Ethical Sourcing, Environmental Leadership and Community Investment
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SEATTLE, June 3, 2008
Starbucks Card Rewards Puts Extra Value In Your Wallet
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SEATTLE AND BUENOS AIRES, Argentina; May 29, 2008
Starbucks Opens the Doors to Its First Coffeehouse in Argentina
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TAIPEI, May 29, 2008
Starbucks Brings Paris to Taiwan with Launch of Starbucks Discoveries® Paris Chilled Cup Coffee
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TORONTO, May 21, 2008
Starbucks Acquires Assets and Development Rights for its Quebec and Atlantic Canada Operations
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SEATTLE; May 20, 2008
Starbucks Scores Top Customer Satisfaction Rating in American Customer Satisfaction Index
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SEATTLE; May 14, 2008
Starbucks Increases Commitment to Supporting Coffee Farmers and Communities; Announces New Environmental Initiatives
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SEATTLE; April 30, 2008
Starbucks Reports Second Quarter Fiscal 2008 Results and Announces Long-Term Financial Targets for 2009 to 2011
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SEATTLE; April 24, 2008
Starbucks Refines Its Entertainment Strategy
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SEATTLE; April 23, 2008
Starbucks Reports Preliminary Q2 Results and Revises Fiscal 2008 Outlook
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ARLINGTON, Va. & SEATTLE; April 21, 2008
Small Change Can Make a Difference: Starbucks to Make Contribution to Conservation International Every Time a Starbucks Card is Used on Earth Day
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Seattle; April 15, 2008
Starbucks & iTunes Bring Complimentary Digital Music and Video Offerings to Customers with Starbucks "Pick of the Week"
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SEATTLE; April 7, 2008
The Proof is in the Cup: Starbucks Launches Historic New Pike Place Roast ™
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April 3, 2008
STATEMENT: Starbucks Coffee Company Mischaracterized in Recent Class Action Lawsuits
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March 26, 2008
Voicemail to Partners from Howard Schultz
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SEATTLE; March 19, 2008
Starbucks Coffee Company to Acquire the Coffee Equipment Company and its Revolutionary Clover® Brewing System
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SEATTLE; March 19, 2008
Starbucks Unveils New Strategic Initiatives To Transform and Innovate the Customer Experience
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SEATTLE – March 13, 2008
Starbucks Foundation Awards US$2 Million from the Ethos Water Fund to Help Improve the Lives of People in Water-Stressed African Communities
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SEATTLE, WA, March 12, 2008
Starbucks Announces 2008 Annual Meeting of Shareholders
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Seattle, March 7, 2008
Evolution of Specialty Coffee Brings Rare Coffee to Market in Starbucks® Exclusive Limited Reserve
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SEATTLE, Wash. and PURCHASE, N.Y. – March 6, 2008
Ethos Water and H2O Africa Join Forces to Help Alleviate the World Water Crisis
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SEATTLE; March 4, 2008
New Starbucks® Chocolates Debuts: Blending Premium Artisan-Style Chocolate with Authentic Coffeehouse Flavors
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SEATTLE; March 3, 2008
Starbucks Continues Transformation of U.S. Business
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Seattle, February 26, 2008
Starbucks Espresso Training Delivers on the Promise of the Best Customer Experience
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Seattle, February 25, 2008
Howard Schultz Transformation Agenda Communication #8
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Seattle, February 25, 2008
Starbucks Continues to Align Organization for Sustained Global Growth
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Seattle, February 25, 2008
MEDIA ALERT: Starbucks Closes Between 5:30 and 9:00 P.M. on Tuesday to Perfect the Art of Espresso
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Seattle, February 21, 2008
STARBUCKS MAKES ORGANIZATIONAL CHANGES TO ENHANCE CUSTOMER EXPERIENCE
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Seattle, February 21, 2008
Howard Schultz Transformation Agenda Communication #7
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Seattle, Feb 11, 2008
Howard Schultz Transformation Agenda Communication #6
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Seattle, Feb 11, 2008
Starbucks Demonstrates Unprecedented Level of Commitment to Partner (Employee) Coffee Education and Training
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February 4, 2008
Howard Schultz Transformation Agenda Communication #4
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Seattle, WA
Starbucks Reports First Quarter Fiscal 2008 Results
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Seattle-- January 30, 2008
Howard Schultz Transformation Agenda Communication #3
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January 18th, 2008
STARBUCKS CELEBRATES THE OPENING OF ITS FIRST COFFEEHOUSE IN THE CZECH REPUBLIC
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SEATTLE; January 11, 2008
Howard Schultz Transformation Agenda Communication #2
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SEATTLE; January 7, 2008
Letter to Customers
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SEATTLE; January 7, 2008
Howard Schultz Transformation Agenda Communication #1
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SEATTLE; January 7, 2008
Starbucks Announces Strategic Initiatives to Increase Shareholder Value; Chairman Howard Schultz Returns as CEO
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SEATTLE (Dec. 27, 2007)
Starbucks Latte and Mocha Offerings get a Skinny Makeover to Help Coffee Lovers Feel Great in 2008
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LOS ANGELES, DECEMBER 20, 2007
STARBUCKS ENTERTAINMENT AND CONCORD RECORDS TO CO-RELEASE KENNY G’S NEW ALBUM RHYTHM AND ROMANCE ON FEBRUARY 5
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WASHINGTON, D.C. - December 6, 2007
Starbucks Recalls Coffee Mugs Due to Burn Hazard; Product Manufactured by lab921
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Seattle; December 5, 2007
Starbucks Selects “Beautiful Boy”
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Addis Ababa, Ethiopia and Seattle Wash.; November 28, 2007 –
Ethiopian Prime Minister and Starbucks Chairman Discuss Ways to Support Ethiopian Coffee Industry
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November 20, 2007
Starbucks Chairman Receives First Magazine Award For Responsible Capitalism
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November 15, 2007
Starbucks Reports Strong Fourth Quarter and Record Full Year 2007 Results
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SEATTLE (Nov. 8, 2007)
Starbucks “Cheers” To The 10th Anniversary of its Iconic Red Cups With A Global Celebration of Good Tidings
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SHANGHAI, China; Nov. 1, 2007
Starbucks® Bottled Frappuccino® Coffee Drinks Now Available in China
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September 14, 2007
Starbucks Statement: Marketing and Product Purchasing Practices
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August 8, 2006
Starbucks Statement Regarding Our Partners and Union Representation
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August 8, 2006
Fact Sheet: Starbucks Partners and Unions