Starbucks Privacy Notice

Starbucks Privacy Notice

At Starbucks, we approach data and privacy as we approach everything we do: we put people first.

As part of our effort to protect your privacy and to comply with applicable privacy and data protection laws, we strive to consider all of our data governance practices through the lens of the recognized principles of data minimization, limited collection, and limited use, among other key areas addressed below. We do so to respect and maintain your trust. In other words, we believe that taking care of you includes taking care of your data and privacy. Grab a cup of coffee and learn more below.

Please see the Consumer Health Data Privacy Notice for Washington and Nevada for additional information of how we may process personal information that could be considered consumer health data.

Starbucks Privacy Notice

Last Revised: July 01, 2024

Overview

This Starbucks Privacy Notice describes the types of personal information that Starbucks Corporation and its respective subsidiaries and affiliates (“Starbucks,” “we,” and “us”) collect, how we use it, how and when it may be shared, and the rights and choices you have with respect to your information. It also explains how we communicate with you and how you can make requests or submit inquiries to us about your information. Our goal is to help you understand how we use your information to improve our products, services, marketing, and interactions with you, as part of our commitment to maintaining your trust. Thank you for taking the time to read and understand our data and privacy related practices.

By continuing to use Starbucks Services you acknowledge this Privacy Notice and agree to our Terms of Use and other important policies, all available on our Online Policies page.

Contents

You may skip to the specific sections of our Privacy Notice by selecting any of the sections listed below.

  1. Applicability and Scope
  2. Updates to this Privacy Notice
  3. Information We Collect
  4. Sources of Information
  5. How We Use Your Information
  6. How We Disclose Your Information
  7. Cookies, Web Beacons, and Similar Technologies
  8. How We Protect Your Information
  9. Retention
  10. Children’s Privacy
  11. Starbucks WiFi
  12. Your Choices & Rights
  13. Notice of Financial Incentive & Starbucks® Rewards
  14. Additional Disclosures for Data Subjects in the EEA, the U.K. and Switzerland
  15. Participation in the Privacy Framework
  16. Contact Us

1. Applicability and Scope

This Privacy Notice (“Notice”) applies to the websites located at starbucks.com, starbucksreserve.com, princi.com, starbucks.ca, the Starbucks mobile applications available at https://www.starbucks.com/coffeehouse/mobile-apps (“Starbucks App”), when you visit our stores, and through any other websites or applications owned and operated by Starbucks brands or products that direct the viewer or user to this Notice (“Starbucks Services”). Our websites and mobile applications may offer links to websites and/or other mobile applications that are operated by third parties and not by Starbucks. If you visit one of these linked websites, you should read the website’s privacy notice, terms and conditions, and their other policies. We are not responsible for the policies and practices of third parties. Any information you give to those organizations is governed under their privacy notice, terms and conditions, and other policies.

2. Updates to this Privacy Notice

We may update this Notice from time to time. We will notify you of material changes to this Notice and will update the Last Revised date on this Notice. We encourage you to look for updates and changes to this Notice when you access our websites and mobile applications.

3. Information We Collect

When you visit and use the Starbucks Services, we may collect the following categories of information:

Additionally, depending on how you use the Starbucks Services, we may collect the following categories of sensitive personal information from you:

We may aggregate or de-identify the information described above.  Aggregated or de-identified data that we do not attempt to reidentify is not subject to this Notice.

Without this information, we may not be able to provide you with all the requested services.

4. Sources of Information

In addition to the information we receive from you, we may also receive the categories of information described above from other sources including from other users of Starbucks Services (such as when they purchase a gift for you), advertising partners, co-sponsors, internet service providers, data analytics providers, operating systems and platforms, social networks, and publicly available sources. For example, if you access any social media or similar services through the Starbucks Services to login or to share information about your experience on our Starbucks Services with others, we may collect information from these third-party services.

5. How We Use Your Information

We may use your information for business purposes, including to provide the products and services you request, to perform customer service functions, for security and fraud prevention, for marketing and promotional purposes, and to perform website and mobile application analytics.  We may use the information we collect about you to:

(a)  To Provide Our Services – We may process your information when you access or use the Starbucks Services, including to:

(b)  To Communicate With You – We may process certain information in order to communicate with you in relation to your accounts, our services, our marketing, and your requests, including to:

(c)  For Research, Development, and Improvement of Our Services – We want to ensure that our website, mobile applications, and services are continually improving and expanding so that we meet and exceed your needs and expectations. To do so, we may process certain personal information, including to:

(d)  To Enforce our Terms, Agreements, or Policies – To maintain a safe, secure, and trusted environment for you when you use our websites, mobile applications, and other services, we may use your personal information to ensure our terms, policies, and agreements with you and any third parties are enforced.

(e)  To Comply with Applicable Laws – We may be required to process certain information under certain laws and regulations, such as tax laws, as well as to:

(f)  Targeted Advertising – We may process your information to provide you with targeted advertising (also known as cross-contextual advertising and online behavioral advertising) and offers and promotions that you may be interested in.

(g)  With Your Consent – We may process certain information in order to fulfill any other business or commercial purposes at your direction or with your consent.

6. How We Disclose Your Information

We may disclose your information as needed to fulfill the purposes described in this Notice and as permitted by applicable law.

 (a) When We Work Together – We may share information between and among Starbucks Corporation, its subsidiaries, and affiliates companies for purposes of management and analysis, decision making, and other business purposes. For example, we may share your information with our subsidiaries and affiliates companies to administer our loyalty programs, process orders and requests, and expand and promote our product and service offerings.

(b)  When We Work with Service Providers & Business Partners – We may share each of the categories of information described, in the “Information We Collect” section, for a variety of business purposes, with our service providers and business partners who provide an array of services such as payment processing, website and data hosting, location mapping, product and service delivery, customer service, advertising and marketing (including counting ad impressions and audience creation), facilitating sweepstakes and Starbucks® Rewards loyalty program benefits and communication, ensuring compliance with industry standards, personalization, analytics services, security and performance monitoring, maintaining and servicing accounts, processing or fulfilling orders and transactions, verifying customer information, research, auditing, and data processing. We strive to contractually prohibit these service providers and business partners from retaining, using, or disclosing your confidential personal information for any purpose other than performing agreed upon services for us.

(c)  When We Work on Business Transactions – If we become involved with a merger, corporate transaction or another situation involving the transfer of some or all of our business assets, we may share your information with business entities or people involved in the negotiation or transfer.

(d)  When Sharing Helps Us Protect Safety and Lawful Interests – We may disclose your information if we believe that the disclosure is required by law, if we believe that the disclosure is necessary to enforce our agreements or policies, or if we believe that the disclosure will help us protect the rights, property, safety of Starbucks or our customers or partners.

(e)  When You Give Consent – We may share information about you with other companies if you give us permission or direct us to share the information.

(f)  When You Post on Our Websites – If you post information on a blog or another part of our websites, the information that you post may be seen by other visitors to our websites.  We are not responsible for the information you choose to submit in these public areas.


7. Cookies, Web Beacons and Similar Technologies

We and others may use a variety of technologies to collect information about your device and use of our websites and mobile applications. These technologies include first- and third-party cookies, web beacons, JavaScript, entity tags, and HTML local storage. Most web browsers can be programmed to accept or reject the use of some or all of these technologies, although you must take additional steps to disable or control other technologies. For more information on exercising your preferences in relation to cookies and similar technologies, please see the section of this Notice titled “Your Choices & Rights”.

You may be able to reject cookies, web beacons, entity tags and HTML5 local storage by adjusting the appropriate settings in your browser. Each browser is different, but many browsers have preferences or options that may be adjusted to allow you to either accept or reject cookies and certain other technologies before they are set or installed, or allow you to remove or reject the use or installation of certain technologies altogether. If you want to learn the correct way to modify your browser settings, please use the Help menu in your browser or review the instructions provided by the following browsers: Internet Explorer, Google Chrome, Mozilla Firefox, Safari Desktop, Safari Mobile; and Android browser.

Residents of the European Union may opt-out of online behavioral advertising served by the European Interactive Digital Advertising Alliance’s participating member organizations by visiting https://www.youronlinechoices.eu/.

To opt-out of data collection for interest-based advertising across mobile applications by participating companies, download the DAA’s App Choices mobile application opt-out offering at https://youradchoices.com/appchoices.

  • Web Beacons – Web beacons are small, transparent images that are embedded in web pages, applications, and emails that are sometimes called “clear gifs,” “single pixel gifs”, “page tags” or “web bugs.” We use web beacons to track the web pages you visit, to test the effectiveness of our marketing, and to find out if an email has been opened and acted on.
  • JavaScript – JavaScript are code snippets embedded in various parts of websites and applications that facilitate a variety of operations including accelerating the refresh speed of certain functionality or monitoring usage of various online components.
  • Entity Tags -- Entity Tags are HTTP code mechanisms that allow portions of websites to be stored or “cached” within your browser and validates these caches when the website is opened, accelerating website performance since the web server does not need to send a full response if the content has not changed.
  • HTML5 Local Storage – HTML5 local storage allows data from websites to be stored or “cached” within your browser to store and retrieve data in HTML5 pages when the website is revisited. These and similar technologies are used for the following purposes:
  • Services and Functionality – Some of these technologies are required to allow you to access and use our websites or mobile applications and the various services and functionality we offer. Without these technologies, some of the services and functionality on our websites and mobile applications would not work properly.
  • Performance Monitoring – Some of these technologies help us analyze and estimate traffic and assess the volume of use of services and functionality on websites and mobile applications. They show us how visitors and customers interact with our digital properties, whether there are any errors, the degree to which certain web pages, applications, services or functionality are accessed and used and how they are performing or operating. When these technologies are used for performance monitoring, no directly identifiable information (e.g., your name, email address or phone number) is collected.
  • User Convenience – Some of these technologies enhance the ease of use of our websites and mobile applications and the services and functionality they make available by accelerating load and refresh times and remembering information that you have provided on prior visits to our websites or when you last used a website or mobile application service or functionality.
  • Marketing – Some of these technologies are used to tailor your experience on our website, within our mobile applications, or across your applications or devices by controlling the promotions, advertisements and other marketing messages that may appear when you access or use these or other digital properties.

Taken together, these technologies help us learn which services and functionality you are using and how you are accessing information about us. We may use this information to personalize your visit to a website or use of a mobile application or to send you relevant promotions and advertisements.

8. How We Protect Your Information

Starbucks uses reasonable technical, physical, and administrative security measures to reduce the risk of loss, misuse, unauthorized access, disclosure or modification of your information. However, no security system is perfect, and due to the inherent nature of the Internet, we cannot guarantee that data, including personal information, is absolutely safe from intrusion or other unauthorized access by others. You are responsible for protecting your password(s) and maintaining the security of your devices.

9. Retention

Starbucks stores information as reasonably necessary and proportionate to accomplish the purposes identified in this Notice based on criteria such as the length of time we need to provide the services to you, and to meet legal requirements, including record retention, resolving disputes, and enforcing our agreements. Our retention of your information is governed by applicable law. 

The personal information that you provide us is stored and processed on servers owned by Starbucks and other companies in the United States, Canada or elsewhere around the world, including locations outside of the country or jurisdiction where you are located. Regardless of the company or person who processes your information and where it is processed, we will take steps to transfer and protect your information through appropriate safeguards in accordance with applicable data protection laws and this Notice.

10. Children’s Privacy

We do not intend for our websites or online services to be used by anyone under the age of 13. We do not knowingly collect, sell, or share information of consumers between the ages of 13 – 16.  If you are a parent or guardian and believe we may have collected information about your child, please contact us immediately as described in the “Contact Us” section of this Notice. For more information, please see our Terms of Use. 

11. Starbucks Wi-Fi

Many Starbucks stores support providing you access to wireless internet (WiFi) at no charge. For any such WiFi access, please carefully review the terms of use listed on the activation page prior to accepting and connecting.

12. Your Choices & Rights, including State-Specific Rights  

(a)  Your Choices

If you allow for location sharing, your device may communicate with us in ways that allow for us to customize your experience in and around Starbucks stores, to monitor the effectiveness of our marketing efforts, to tailor messages based on your time and location patterns, and to limit the number of times you see a promotional message or offer. Precise geolocation may be used to fulfill services and application functionality you choose to engage with. You can manage the use of that personal information at any time in your device settings.

For most mobile devices, you can disable the collection of geolocation information by turning off location services on your device.  If you have any questions about how to prevent Starbucks from collecting your geolocation, we recommend you contact your mobile device service provider or the device manufacturer. Certain Starbucks App features and some Starbucks Services may not work properly without information about your location. You can re-enable the collection of geolocation information, at any time, by turning on location services on your device.

If you use the Starbucks App features described above, you consent to the transmission of your user information to Starbucks and/or its agents, and authorize Starbucks and/or its agents, to record, process, and store such user information as necessary for administering the Starbucks App features and for purposes described in this Notice.

(b)  Your Rights, including State-Specific Rights

Depending on where you live (including California, Colorado, Connecticut, Nevada, Utah, Virginia, and Washington), you may be entitled to certain rights with respect to your personal information, as described below.

Requests for U.S. residents should be submitted through this form HERE.

Request for Canadian residents should be submitted through this form HERE.

U.S. and Canadian residents may also submit request by calling 1-800-STARBUC (782-7282).  Once we receive your request, we may verify it by requesting information sufficient to confirm your identity.  You may be entitled to submit a request through an authorized agent or to appeal a refusal to take action on your request.  To designate an authorized agent to exercise your rights, we will require written proof that the authorized agent has been authorized to act on your behalf or a copy of the power-of-attorney document granting that right.

If you are an authorized agent or you are submitting a request on behalf a customer, please submit your request through this form HERE or via email to privacy@starbucks.com.

(c)  Other California Rights

  • If you are a California resident, you can request a notice disclosing the categories of personal information we have shared with third parties for the third parties’ direct marketing purposes. To request a notice, please submit your request by postal mail to: Starbucks, P.O. Box 20430, Augusta, GA 30916
  • Some web browsers have a “Do Not Track” preference that transmits a “Do Not Track” header to the websites you visit with information indicating that you do not want your activity to be tracked. We currently do not respond to browser “Do Not Track” signals, as there is no standard for how online services should respond to such signals. As standards develop, we may develop policies for responding to do-not-track signals that we will describe in this Notice.

(d)  Privacy Metrics

Privacy Rights Metrics (January 2023 – December 2023) – Includes requests from the United States and Canada:

Right to Know
•  Requests Received – 1,325
•  Requests Complete – 543
•  Requests unable to be completed* – 779
•  Average completion time – 9 days

Right to Delete
•  Requests Received – 3,503
•  Requests Complete – 1,913
•  Requests unable to be completed* – 1,556
•  Average completion time – 12 days

*Requests may be unable to be completed due to factors such as inability to verify the customer, duplicate requests, or no information is found.

13.  Notice of Financial Incentive & Starbucks® Rewards

Starbucks® Rewards is one way in which Starbucks endeavors to reward and thank loyal customers for patronizing our business and purchasing Starbucks products.  Starbucks® Rewards members opt in by signing up for Rewards online or through the Starbucks App and are able to earn and accumulate "Stars" that can be redeemed for Starbucks® Rewards benefits at participating Starbucks stores. If you would like to become a Starbucks® Rewards member, please see the Starbucks Rewards Terms of Use available at https://www.starbucks.com/rewards/terms.

Starbucks collects and uses the categories of personal information described in the “Information We Collect” section, including information you voluntarily provide us (such as your name and email), information we collect automatically, and information from other sources to operate the Starbucks® Rewards loyalty program, including to send you promotions, content, and special offers and the other uses described in this Notice.  We work with many service providers and business partners to offer the benefits of our Starbucks® Rewards loyalty program.  Those partners may fall into the following categories: delivery partners, Starbucks global licensees, subsidiaries, and affiliates, and or service providers and business partners.  You can learn about the business partners with whom we share your information by referring to the “How We Disclose Your Information” section.  Starbucks does not assign monetary value for the information we collect through the Starbucks® Rewards loyalty program when sending email communications.  You may opt out of receiving promotional emails at any time by adjusting your Starbucks online account settings, or by clicking the “unsubscribe” link included within any promotional emails we send you. Participation in Starbucks® Rewards is voluntary, and you may withdraw from the Starbucks® Rewards loyalty program by visiting the Account section in the Starbucks App, by requesting deletion of your information by filling out this form HERE, or by calling Starbucks customer service. Please note that by withdrawing from Starbucks® Rewards, you will no longer have access to your Starbucks® Rewards account, but you can otherwise continue to use the Starbucks app. All points and rewards you have earned until the time of withdrawal will no longer be available.  As previously shared, to communicate and provide services to you through the Starbucks® Rewards loyalty program, we need to use your personal information. Therefore, if you choose to delete your personal information from the Starbucks® Rewards loyalty program, we can no longer provide you with services through this loyalty program. 

Based on our reasonable and good faith estimate, we receive value from Starbucks® Rewards in increased customer loyalty and patronage, though any value will vary by Starbucks® Rewards member depending on purchases made, which offers a member takes advantage of, and many other factors.

This section provides general information about how Starbucks collects, stores, uses, transfers and otherwise processes personal data in or from certain countries in the European Economic Area, the United Kingdom, and Switzerland (together, for purposes of this section of this Notice, “EEA”), in accordance with the General Data Protection Regulation (GDPR) and its local implementations. This section does not supersede the applicability of any privacy policy found on the website of an EEA-based Starbucks affiliate with whom you have engaged, as that entity would be the data controller with respect to your personal data and the entity to which your data subject rights requests should be directed.

(a)  Lawful Bases of Processing – Where a Starbucks entity is acting as a data controller that determines the purposes and means of processing your personal data, such as when we collect, use, and share personal data as described in this Notice, we must have a lawful basis for processing for doing so. Our lawful bases for processing personal data include:

You can withdraw your consent at any time by modifying your promotional preferences in your Starbucks user account online, or by contacting us as described in the “Contact Us” section below.

(b)  Your EEA Data Subject Rights – Under certain circumstances, by law you have the right to:

To exercise any of these rights, please see the “Your Choices & Rights” section, or contact us as set forth in the “Contact Us” section below and specify which GDPR privacy right(s) you wish to exercise. We must verify your identity in order to honor your request, which we will respond to within 30 days of receipt.

(c)  Retention – As described in the “Retention” section, as a general rule, we keep your data for only as long as it is needed to complete the purpose for which it was collected or as required by law. We may need to keep your data for longer than our specified retention periods to honor your requests, including to continue keeping you opted out of marketing emails, or to comply with legal, regulatory, accounting or other obligations.

(d)  Transfers Outside the EEA – Your personal information may be transferred to, stored, and processed in a country other than the one in which it was collected, including the United States.  It may also be processed by staff operating outside the EEA who work for Starbucks or for our third-party service providers. In such cases, we will take appropriate steps to ensure an adequate level of data protection of the recipient as required under the GDPR and as described in this Notice.

(e)  Complaints – If you have any issues with our compliance, you have the right to lodge a complaint with an EEA supervisory authority (link). We would, however, appreciate the opportunity to first address your concerns and would welcome you directing an inquiry first to us per the “Contact Us” section below, or to our U.S.-based third-party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request You may also contact our Data Protection Officer (“DPO”) at any time at privacy@starbucks.com.

15. Participation in the Data Privacy Framework

Starbucks participates in the EU-U.S. Data Privacy Framework (EU-U.S. DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. Data Privacy Framework (Swiss-U.S. DPF) as set forth by the U.S. Department of Commerce. Starbucks complies with the U.S. Department of Commerce requirements regarding the EU-U.S. Data Privacy Framework Principles (EU-U.S. DPF Principles) with regard to the processing of personal data received from the European Union in reliance on the EU-U.S. DPF, and from the United Kingdom (and Gibraltar) under the UK Extension to the EU-U.S. DPF. Starbucks complies with the U.S. Department of Commerce requirements regarding the Swiss-U.S. Data Privacy Framework Principles (Swiss-U.S. DPF Principles) with regard to the processing of personal data received from Switzerland in reliance on the Swiss-U.S. DPF. If there is any conflict between the terms in this Privacy Notice and the EU-U.S. DPF Principles and/or the Swiss-U.S. DPF Principles, the Principles shall govern. To learn more about the Data Privacy Framework (DPF) program, and to view our certification, please visit https://www.dataprivacyframework.gov/.

Starbucks is responsible for the processing of personal data it receives, and subsequently transfers to a third party acting as an agent on its behalf, under the Data Privacy Framework.

Starbucks complies with the Data Privacy Principles for all onward transfers of personal data from the EU, the U.K., and Switzerland, including the onward transfer liability provisions.

With respect to personal data received or transferred pursuant to the Data Privacy Framework, Starbucks is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission.

In certain situations, Starbucks may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third-party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.

For complaints regarding DPF compliance not resolved by any of the other DPF mechanisms, you have the possibility, under certain conditions, to invoke binding arbitration. Further information can be found on the official DPF website https://www.dataprivacyframework.gov/.

16. Contact Us

We welcome your questions, comments and concerns about privacy. You can contact Starbucks Customer Service online at http://customerservice.starbucks.com (by phone at 800- (782-7282), or by postal mail at: Starbucks Customer Service, Starbucks, P.O. Box 549, Fort Smith, AR 72902.

You may reach our Global Privacy Department and our Data Protection Officer at privacy@starbucks.com.

Additional contact information may be found below for various Starbucks entities.

    • Country – Canada
      • Entity Name – Starbucks Corporation (Canada)
      • Entity Address – P.O. Box 20430, Augusta, GA 30916 USA
      • Additional Contact (If Any) –
        • Customer Service
          • 800-Starbuc (782-7282)
    • Country – France
      • Entity Name – Starbucks Coffee France SAS
      • Entity Address – 38 rue des Jeûneurs, 75002 Paris
      • Additional Contact (If Any) –
    • Country – Germany
      • Entity Name – AmRest Coffee Deutschland Sp. Z oo & Co. KG
      • Entity Address – Dachauser Strasse 6, 80335, Munich
      • Additional Contact (If Any) –
    • Country – U.K.
      • Entity Name – Starbucks Coffee Company (UK) Limited
      • Entity Address – Building 4 Chiswick Park, 566 Chiswick High Road, London, W4 5YE
      • Additional Contact (If Any) –
        • Customer Support
          • Please contact our U.K. Customer Care team HERE.
          • : +443330050449 or +442088345050 (app)
    • Country – U.S.
      • Entity Name – Starbucks Reserve; Princi
      • Entity Address – Starbucks, P.O. Box 20430, Augusta, GA 30916
      • Additional Contact (If Any) –
      • Customer Service
    • TRUSTe